About us

So, It started with just a feeling a moment of profound connection in the mist of everyday life. we just like everyone else were caught up in the rush that the day yields. when it hits us unexpectedly, sonder the realisation that every single person around us from the neighbour, to the teacher, to the barista. All living live as vivid and complex as our own. A life filled with their own ambitions, hardships and intricate stories.

Nonetheless, our understanding ignited vaulting ambition within our hearts to create something that would not only reflect this understanding but also inspire it in other to chase their dreams. We wanted to craft clothing that told a story to the world, sparked curiosity to others and celebrated the beauty of human experience not only to be worn on a night out with family and friends.

Definitively driven by a relentless and unwavering determination, we dove headfirst into the world of design in hopes of creating products that would mesmerise the people. In our journey we took into consideration what our customers would want so we carefully sourced sustainable materials and did collaboration with local creators ensuring each piece is unique and ethically made with it own meaning. Our designs are intently considered and subtle reminders of the articulated lives we all lead, focusing purely on the beauty of this powerful phenomenon

Regarding our vision, is  to create a community woven together by shared values and self-expression we want to foster a space where what you wear sparks a conversation, celebrates individuality and strengthen bonds. Picture clothing that acts as a beacon drawing like-minded people together while also forming a sense of belonging. Ultimately we aim to cultivate a society where clothing empowers individuals to express themselves authentically, connecting meaningfully, and collectively shape a more inclusive and vibrant world. Our clothing is not just fabric but a wearable expression of the theme sonder.